Check to Protect | Lexmark New Zealand

Lexmark’s Brand Protection Efforts

Protecting the Lexmark Brand against counterfeit and grey market activity is very important. Lexmark is taking action against counterfeiters worldwide, checking domestic and global markets for manufacturers and sellers of trademark-infringing counterfeit cartridges and patent-infringing clone/compatible cartridges.


1. Price

If you think the price is too good to be true, it probably is. Be familiar with market prices for Genuine Lexmark cartridges before making a purchase.

2. Point of Purchase

Make sure you buy products only from Lexmark or an authorised reseller or distributor. Be wary of international trade and auction web sites offering Lexmark cartridges.

3. Packaging

Packaging that appears to have been tampered with, re-taped, resealed or looks reused may not be a Genuine Lexmark product.

4. Security Labels

Lexmark uses security labels on most of its printer supplies packaging to help you identify Genuine Lexmark products.


5. Serial Numbers

Lexmark incorporates serial numbers on most of its printer supplies packaging. Serialization is a global track and trace system that provides beginning to end traceability for Lexmark, distributors and resellers, and customers.

Gen Lex
Lexmark ID

Lexmark ID App for Your Smartphone

Ensure the toner cartridges you are purchasing are genuine Lexmark supply items. Serial numbers and security label ID numbers can be scanned to provide instant verification. Find the Lexmark ID app on the Apple and Android app stores.

Use the links or QR codes below to download the appropriate version:


Identify Genuine Lexmark Cartridges

Lexmark is dedicated to ensuring that its customers are purchasing and using genuine Lexmark supplies. By entering the 12 digit code (starting with CA) found on a toner cartridge, the authenticity of the cartridge can be verified. The serial number can be found on the outer box, as well as on the cartridge. Most Lexmark toner cartridge packaging also features a holographic security label that features a QR code and a label ID number. This label ID number can also be entered in the window below for authentication.

Buy Genuine Lexmark Supplies

Don’t be disappointed by unpredictable bargain-brand cartridges. Lexmark printers and Genuine Lexmark supplies are designed to perform Best Together—delivering excellent print quality from first print to last.

Find and purchase your supplies