News Releases

Lexmark’s Publishing Platform for Retail now available to ANZ retail partners

The Publishing Platform for Retail will provide retailers with a single automatic process to manage signage from design and distribution to management and measurement.

SYDNEY, Australia. 19 May 2022.

Lexmark, a global imaging and IoT solutions leader, has today announced the launch of the Publishing Platform for Retail (PPR) in Australia and New Zealand.

As with many industries, the COVID-19 pandemic has had a tremendous impact on retail, causing a shift in consumer shopping behaviour and resulting in the need for rapid acceleration of digital innovation to support retailers keep pace with customer needs.

With an average of 5.5 million Australians households shopping online each month, combined with the global supply chain issue putting pressure on shipping and delivery demands, many retailers are focused on establishing and enhancing their omnichannel presence.

To address evolving consumer behaviours, Lexmark’s PPR provides a central solution to help retailers enhance their omnichannel communications and streamline processes for updating printed signs, digital signage, and social media / loyalty schemes in order to drive traffic to brick-and-mortar stores, and ultimately improve the experience for the end customer.

The software designed to auto-create content for print and digital signage, is the first to be launched in the ANZ market by an office equipment manufacturer.

“We are excited to bring PPR to Australia and New Zealand and offer retailers a platform that provides end-to-end signage solutions, including design, distribution, management and measurement.

“With the COVID-19 pandemic resulting in rapid digital transformation throughout many industries, including retail, now is the perfect time for technology solutions such as PPR to enter the market. The proven success of PPR in the Americas and Europe demonstrates the enormous opportunity the platform could provide to Australian and New Zealand companies.”

“There is a growing opportunity for retailers to leverage technology in order to improve business operations and, in turn, improve in-store communications and customer experiences,” said David Jenkins, Director of Sales, Retail Signage Solutions.

The solution can be cloud based or locally hosted and provides on-demand delivery of sign and label printing which streamlines every step of the content publishing process, while also allowing stores to cut costs and eliminate unnecessary waste.

The platform will allow retailers to not only cut costs, but lift sales, through its wide range of features and benefits, which include:

  • Hyper localisation of printing and publishing, allowing content to be locally tailored and rendered in real-time on a store-by-store basis. This localisation will see signage tasks automated from headquarters and allow individual stores to manage centrally distributed content and local exceptions, with In-Store Publisher from the back office or directly on the shop floor with the In-Aisle Publisher, which runs on any hand-held device.
  • Enhanced customer connection: stores can make changes based on permissions and make local changes within a safe and templated landscape by simply scanning an item and choosing to print or publish a new sign, giving retailers the opportunity to effectively communicate with customers and influence browsers into becoming buyers.
  • Full operational control: retailers can control all print and digital signs from one solution, including the ability to generate press-ready content for central print. Publishing digital signage, electronic shelf labels and digital displays through PPR means both print and digital signage is perfectly synchronised.
  • Business intelligence: insight into sign volumes and usage can be compared to see how the signs are working and to check compliance for each store through the backend reporting tools.

Channel partners in Australia and New Zealand can take advantage of the PPR software from today. Learn more about the platform here.

About Lexmark

Lexmark creates cloud-enabled imaging and IoT technologies that help customers worldwide quickly realise business outcomes. Through a powerful combination of proven technologies and deep industry expertise, Lexmark accelerates business transformation, turning information into insights, data into decisions, and analytics into action.

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