ANALYST REPORT

Outpace your competitors by realizing operational goals faster

Join the 90-day challenge — strengthen your IoT strategy with a proven partner.

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Collaborating for success  


Embarking on an IoT strategy can be a long and complex journey. Don’t get stuck.

The secret to success? Collaboration. 


Strategic partnerships empower you to...

  • Overcome expertise gaps
  • Tackle resource limitations
  • Resolve integration complexities
  • Alleviate cost concerns
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In fact, 58% of manufacturers lack the internal skills or resources to build a connected products management platform, according to a recent Forrester study.

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Building priceless partnerships  


In the IoT landscape, strategic partnership is priceless. Collaborating with the right partner can turn a years-long IoT journey into weeks, freeing up your teams to focus on business goals and growth. Don’t underestimate the value of good partnerships.

Strategic partnerships allow you to...

  • Focus on your core competencies
  • Outsource wisely
  • Climb the maturity curve faster
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Big Ass Fans—in collaboration with Lexmark—and utilizing Optra IoT and Optra Edge—offers a scalable IoT solution that not only reduces energy consumption and improves comfort levels but also results in significant cost savings.

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Leading by example


Lexmark isn’t just a vendor—we are a customer, too. We’ve been using and sharing our solutions with other connected companies for over 20 years. We’re here to guide you through your connected and edge strategies. 

By partnering with Lexmark, you can...

  • Gain access to a team of IoT experts
  • Adapt scalable solutions for business growth
  • Ensure seamless integration with existing systems
  • Achieve cost-effective solutions with tangible returns
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Consider this: 76% of companies prefer collaboration over going solo, based on Forrester’s research.

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Connecting the dots


Achieving strategic alignment extends beyond connecting products; it requires a deep understanding and connection of the ROI in decision-making processes. Concerns about costs often signal uncertainty about ROI, highlighting the need for clear, data-driven insights to support strategic decisions.  

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Interestingly: 54% of respondents believe their organization cannot enhance its connected product strategy alone, underscoring the complexity of the task at hand, as reported by Forrester.

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Realizing ROI faster  


Partnering with a vendor like Lexmark can bring a wealth of experience and help clarify your ROI. Together, let’s tackle challenges head-on, accelerate the IoT journey and reach your connected product goals. 

By partnering with Lexmark, you can:

  • Gain access to a team of IoT experts
  • Adapt scalable solutions for business growth
  • Ensure seamless integration with existing systems
  • Achieve cost-effective solutions with tangible returns
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Become your company’s hero. Don’t wait – experience the difference 90 days can make.


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The story of Lexmark Optra IoT Solutions began with printers