The best Infographic to help choose a small business printer
Author: Brian Wallace, Google small business advisor, small business founder and operator
Need help choosing a printer for your small business? Inkjet vs. laser—which one is right for you? Check out the Lexmark GO Line infographic by Nowsourcing to help you make the best decision.
Published: November 21, 2022
Last updated: September 8, 2023
Author discusses infographic data and research for small business printer buyers
VIDEO [MP4 06:20]
Join infographic creator, Brian Wallace, as he dives into why 80% of small businesses globally depend on printers, learn how to avoid the pitfalls of impulsive buys and understand the limitations of consumer-grade printers.
Become a Lexmark insider: Exclusive promotions, product launches and tech tips
Get 10% off your next purchase — without the inbox overload
Brian Wallace is the founder and president of NowSourcing, a renowned content marketing agency that specializes in converting complex ideas into simple and engaging visuals. Brian also serves as a Google small business advisor, where he provides guidance and support to SMBs on how to successfully leverage digital marketing. His expertise in the field has also earned him a seat on the advisory board of the SXSW festival, where he helps shape the future of technology, business and culture.
He goes on to share, “I find many small businesses are using printers that were never intended for business purposes. I encourage small businesses to plan the printer they choose for their business, rather than rushing out to purchase whatever they find when their last rush-purchased printer breaks."
Articles from the author:
Which Lexmark printer best suits your small business needs?
Need to print, scan, copy, fax and more?
GO with:
Lexmark CX331adwe
Part #: 40N9070
More color printing than black and white?
GO with:
Lexmark CS521dn
Part #: 42C0060
Print mostly text but need all the features?
GO with:
Lexmark MB3442i
Part #: 29S0355
Print more words than images?
GO with:
Lexmark B3442dw
Part #: 29S0300
#1 Best Small Business Printer of 2022: "Compact laser with a large appetite." "...we think this printer has got the balance between features, value and print quality just right for the small business." - TECHRADAR (Lexmark Color All-in-One 3-series - MC3326i)
See more of the top quotes, awards and printer reviews for Lexmark GO lineTM
Stop making your business printer an afterthought
Situation
• 8 in 10 small businesses around the world rely on printers to perform daily operations
• For Small Business, Print Is Anything But Dead
PC LOAD LETTER:
When printers fail, businesses are forced to fill the gaps with reactive purchases
Many SMBs hastily purchase consumer-grade printers and overwork them, instead of buying the business printer they really need
50% of businesses say they cannot operate without a printer
• Law 240 PAGES per day
• Auto 238 PAGES per day
• Healthcare 178 PAGES per day
• Accounting 35.5 PAGES per day
• Finance 20.2 PAGES per day
Printed paper encourages
• Longer attention span
• Stronger working memory
29 of 33 laboratory studies found readers learn more from paper than from screens
Don’t underestimate the power of The Printed Word
Problem
• 53% of people own printers that break once a month or more
• Less than 50% of all toner cartridges are reused
• Globally, 52% of small business owners wish companies who sell printers better understood the challenges they face
• More than half of all internet-connected printers are unsecured
• In 2021, attacks on 'Internet of Things' (IoT) devices more than doubled
• An unsecured printer can leave your entire network vulnerable
• Globally, 69% of small business owners find it difficult to source reliable office supplies—including printers
Small Businesses Are Left to Determine: Ink or Laser?
Black ink
• Printer ink* $12,000+
• Insulin* $9,400+
• Cover Girl Nail Polish* $900+
*per gallon
Color ink
• Most printers use 20-50% OF EACH INK CARTRIDGE for cleaning and maintenance
• Many printers will not print in black ink if color cartridges are low
Laser toner
• Lower costs per page
• Printer Ink $0.075
• Laser Toner $0.05
• Prints 2-3X faster and doesn’t smudge
• Doesn’t dry up or expire
• 49% of small business owners say they need their printers to be all-in-one technology partners that perform tasks other than just printing
• Modern business owners are looking to replace dated legacy printers with solutions of the future
Solution
• For the best warranty, shipping and support shop direct from manufacturer’s website
• Choose a laser printer for business
• Big business features in a compact size move it on your own as your business grows
• Option to password protect+ enter passwords on the device
• Automatic reboot when security issue detected
• Multiple employees can use one device
• This creates your own office ‘printer network’. Your small business becomes a ‘smart office’
• Access to cloud services
• Choose durability Lexmark Go Line printers have the only sturdy steel frame construction
• Automatic 2-sided printing
• Cartridge recycling program
• Ensure secure compliance etherFAX® option for health and financial information
• Continues to print in black even when color toner is empty
Don’t let a bad printer slow down your business
Make an informed decision before you buy
Presented by Lexmark GO Line™
The Lexmak GO Line™ series combines enterprise-class security and reliability with small-business-friendly size, speed, and pricing.
developed by NowSourcing
Sources
rankred.com/most-expensive-liquids
threatpost.com/iot-attacks-doubling/169224
gadgetreview.com/how-long-should-printers-last
tonerbuzz.com/blog/which-industries-print-the-most
techengage.com/is-printing-bad-for-the-environment
quill.com/ink-vs-toner-whats-the-difference/cbi/113.cshtml
business.com/articles/business-community-tech-adoption-survey
consumerreports.org/printers/the-high-cost-of-wasted-printer-ink
statista.com/statistics/1089445/global-writing-and-printing-paper-demand
blackenterprise.com/hp-reports-on-the-current-state-of-small-business-2019
hechingerreport.org/evidence-increases-for-reading-on-paper-instead-of-screens
tonerbuzz.com/blog/printing-costs-how-to-accurately-calculate-your-printing-cost-per-page
scientificamerican.com/article/the-reading-brain-in-the-digital-age-why-paper-still-beats-screens
cincinnatiprinterrepair.com/press/19-new-survey-shows-that-malfunctioning-printers-create-office-tension
cybernews.com/security/we-hacked-28000-unsecured-printers-to-raise-awareness-of-printer-security-issues
