SOFTWARE PRODUCT MARKETING MANAGER
Business Area: Marketing Operations
Job Purpose/Mission/Summary
The Product Marketing Manager role (PMM) will be responsible for requirements definition, launch, offer success, and customer satisfaction for one or more software offerings aligned with Lexmark’s strategy of delivering a world class print experience. Key technology areas will include eSF SDK and applications, Lexmark mobile app, SPR process ownership, and EOS/EOL process ownership.
This includes maintaining the viability of current products and working closely with engineering and leadership in the creation of new products. The PMM will lead all aspects of the product life cycle including market analysis, product requirements, pricing, launch coordination and sales enablement. The PMM must possess a unique blend of business and technical savvy; a big-picture vision, the drive to make that vision a reality, and the ability to execute at the tactical level. He or she must understand both market requirements and the competition to find innovative solutions for customers.
The PMM will communicate with all areas of the business. He or she will be the evangelist for his or her products. The PMM will work with sales and key customers to create high-value products which are differentiating in the market. He or she will work closely with engineering to define user stories, with marketing to define the go-to-market strategy, with services on the implementation, and the solutions teams to understand the market and the practical application of products in the field.
Key Roles and Responsibilities:
- Define the product vision and strategy to meet market and customer requirements using a defined software development lifecycle process.
- Work closely with engineering in build/buy/partner analysis and direction for achieving the product vision.
- Resolve competing priorities and drives acceptance and adoption of products.
- Assure product aligns with the company strategy and goals.
- Define the value proposition and positioning platform for the product line.
- Drive the execution of all product lifecycle processes for the product line including product research, competitive analysis, planning, positioning, roadmap development, requirements development, product launch and end of life.
- Specify business requirements for products by conducting visits to customers and prospects.
- Responsible for ensuring customer satisfaction with the end product.
Competencies, Skills, Knowledge and Abilities:
- Customer focused and dedicated to meeting the expectations and requirements of both internal and external customers while balancing the priorities of the company and the product.
- Goal oriented and makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment.
- Comfortable with all levels of management and able to communicate (both orally and written) a vision and present effectively to customers, the market, and executives.
- Analytical problem solver; able to understand interdependencies of business functions and impacts of decisions; and set priorities based on what is important.
- Strong leadership presence; provides thought leadership for the company and the product line.
- Strong marketing analytics combined with business, communications and information technology knowledge.
- Strong writing skills are a must.
- Knowledge of imaging technology, mobility, and cloud.
Education, Experience and Certifications Basic Requirements:
- BS/MS in Computer Science, Software Engineering, Mathematics, or similar experience.
- Must have experience taking software solutions to market for SMB and enterprise customers.
- Preferred: Experience creating high impact software solution marketing tools, marketing collateral, industry position papers, web content and high visibility thought leadership articles.
- 20% travel is possible.
You may send your application to recruitment@lexmark.com.